I've had numerous bread makers over the years and spent as much on them as the cost of this one.. Don't waste your money on the cheap ones.. Buy this and be happy with the end result from DAY 1.. I have the best bread maker EVER..

Firstly, proof of the pudding etc... The loaves I have made have all turned out well - I had one mix turn out a bit gnarly on the top but it tasted OK :-) I probably could have sold it as artisan bread in some trendy establishment ..... Positives : More than enough. It's quite lightweight, well laid out and simple to use. Build quality is high. The folding paddle is an excellent touch - though doesn't always lay flat if a bit of dough gets stuck in it. It can also be difficult to remove though this may be with it all being new and shiny. I also like the interior light so you can see the mix without having to lift the lid. The lid is simple to remove and clean. It's all steel construction which is the main plus for me. My old breadmaker was consigned to the tip because it's plastic lid had deteriorated and cracked and had bits falling off. Only time will tell if it has been an investment or not. I don't think this one cooks bread any better than the others on the market but it does have a lot more features than most and being all steel will, I hope, work out cheaper per loaf than my previous model. One other thing to note - the service from AO was excellent - I ordered on Friday and chose for Sunday delivery. I was kept informed of the progress throughout. Sunday turned out to be a nightmare due to extreme weather conditions and the delivery was delayed and didn't turn up untl 20:45 and they still had several more after me. The delivery guys deserve a medal for their determination - I'd nominate them for the endorsement fee instead the celebrity chef... Negatives: The automatic dispenser always operates - even if there is nothing in it so you get a click and a bleep every time. It's a bit pricey and would be better value if it didn't have a celebrity chef endorsement. The endorsement was the main reason it took me so long to finally purchase the bread maker - I begrudge the endorsement and have a cynical view of such marketing practices.... Lose the endorsement and drop the price - the product should be of such quality that it sells itself.....

I bought a cheap secondhand bread machine a few months ago to see if I enjoyed making my own breads. I was fed up with shop bought products being bland and going off very quickly. After a couple of months of making my own bread I can honestly say it was a revelation! You can't beat that smell of freshly baked bread - it really is wonderful first thing in the morning. My one regret was that the machine I bought didn't have an automatic dispenser for fruit etc. so I started to look around for the best machine I could find at the right price. I finally decided on the Sage Custom Loaf Pro from AO. The price was the best I could find on the web for a new machine and the reviews were all very good. I've had the machine a week now and I'm extremly happy with the results. It looks great in the kitchen, it's very easy to use and the results are to die for! Buy this machine, follow the great recipe book that's supplied and you won't be dissapointed!

Be aware that this bread maker comes without documentation. Our package contained just the main unit and two paddles; one fixed and one retractable. There was no instruction booklet or even a recipe book despite there being a holder on the rear of the machine to keep them in! Conatcted Sage who sent me a link to some PDFs!! Not the best customer service so beware.

The interior light makes it easy to see the progress of your loaf from start to finish! The loaves we have made have been beautifully baked, even in texture and well risen Not the cheapest on the market but we are well satisfied with our purchase and would recommend it to anyone who wants a serious asset.

Only usd it once so far and pleased with the result ,but I would suggest using less sugar than the recipe states it was a bit sweet but otherwise works great , Would have given 5 stars except for the price ,it's a bit expensive wherever you buy it the price is still a bit to high but a great product.

I am six loaves in with the bread maker. First three were failed attempts, next have been great. There's some learning to do along the way and you need to get ingredients and temperatures just right but then the results are fantastic. Lovely bread. There are so many options with this bread maker, I'm excited to be able to experiment with it. I'm going from making bread by hand to using a machine for the first time but machine this makes it feel like there is still some fun and artistry with it. And the AO.com experience was second to none, as it always is.

The best bread maker I bought. Highly recommended.