Seems to be the only induction hob available with physical dials. Touch input on hobs makes no sense, pressing like 8 buttons just to turn one ring on to the right power level. Only being able to change one ring's temperature at a time etc. etc. etc. This appliance sufficiently solves all these problems. It doesn't have a lot of fancy features, so the price is hard to justify, but when it's the only option that isn't infuriating to use, then there's no reasonable alternative for me.