Genuine quality piece of kit. You can tell as soon as you open the box, all components of the bracket feel solid, they are well packaged, the instructions are clear and easy to follow. Even simple things like the various different bolt options to suit different TVs being individually packaged a labelled were brilliant, and it includes proper substantial wall anchors suitable to support the weight. I enjoyed assembling and installing it, it works a treat, smooth, no squeaks - simply can't fault it.